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by Yap Heng Kiong
Track Your Website's Performance
Most of us are aware of using Google Analytics to measure (and analyse) the traffic on your site. However, not all are aware that Google has another free tool known as Google Search Console (previously Google Webmaster) that helps you monitor and maintain your website's presence in Google Search results.
Set up Google Search Console to track your website's performance by clicking on 'Add a property' as shown above. Follow the instructions to add the website URL address you wish to track into the entry box.
Once Google has started to index your website's pages, you can check indexing status and optimise visibility of your website using Google Search Console.
Below shows the the email sent from Google Search Console after successful set-up.
Follow the instructions in the email by clicking on the first link. 1. Search Analysis - Top Pages
Click on the first item, which is Search Analysis - Top Pages to view number of clicks, impressions, CTR and Average Position of your site pages
Check ALL tabs under 'Clicks', 'Impressions', 'CTR' and 'Position' to view the performance of your website pages.
βFor more information regarding Click-Through-Rate (CTR) and other online performance measurement metrics, please visit my other post 'Understanding Metrics Used in Online Advertisement Campaigns Such As Click-Through-Rate, Cost-Per-Click'β here
Next, uncheck all except 'Impressions' to view your top performing pages
Check 'Clicks', 'Impressions' and 'CTR'
Below is a sample results page showing the same Search Analysis filtered by Devices.
2. Which Queries Trigger Your Website
Next, click on the 2nd link in the email from Google Search Console to view results by query strings that users searched for on Google.
This report allows you to view the query strings that users search for on Google to your website. Obviously, only searches that returned your website will be included.
Are you missing some keywords that you expect to see? These keywords could be missing out from your website content. β Which keywords result in high CTR? Which keywords result in high impressions but low CTR? These results help you improve your website content to achieve better outcomes. 3 Monitor Errors On Your Pages
By default, you will be taken to the 'Crawl Errors' report page. The Crawl Errors report for websites provides details about the site URLs that Google could not successfully crawl.
Two types of errors can be viewed here:
The most common errors would be 'Not found' (Error 404). Go back to your website editor to fix the 'Not found' errors in the list.
2 Comments
1/5/2023 01:43:37 pm
Amazing write-up! We can automate a varied use of Pay-per-Click, Social Media Advertising, E-mail Marketing, and SEO. We allow you to massively scale your customer base without unnecessarily expending resources on more staff or manually repeating marketing tasks.
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3/5/2024 11:26:34 pm
Registering a company involves the formal process of establishing a legal entity with a governing authority, typically a government agency. This entails selecting a business structure, choosing a name, completing necessary registration forms, and paying associated fees. Additionally, businesses may need to obtain licenses, permits, and tax identification numbers depending on their location and industry. Proper registration ensures legal recognition and compliance with regulatory requirements, providing a foundation for conducting business operations transparently and effectively.
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